First Lamborghini Plug-in Hybrid technology demonstrator – New videos available

Paris, 1 October 2014 – Automobili Lamborghini unveils its first plug-in hybrid (PHEV) technology demonstrator, the Lamborghini Asterion LPI 910-4, making its world debut at the 2014 Paris Mondial de l’Automobile. Clearly a Lamborghini, Asterion is a conceptual car housing a plug-in hybrid powertrain designed to Lamborghini objectives: The Asterion defines a solution to significantly reducing CO2 emissions through technologies available today, guaranteeing the unique Lamborghini driving feel with a smooth and reactive driveability and with superior power, including an exceptional pure electric range of 50 km.

Conceived and developed entirely in-house by Lamborghini, the Asterion LPI 910-4 takes the design and cutting-edge engineering expertise found in the current Lamborghini product range, adding innovative hybrid technology, creating thus a Lamborghini that is clearly different – with a new, unexpected and sensual design, in line with the technical characteristics of the car – but yet is still unmistakably a Lamborghini.

Available content includes the video of the Press Conference at the 2014 Paris Mondial de l’Automobile, beauty shots of the new Lamborghini Asterion LPI 910-4, video rendering of the car, as well as an edited package of the Worldwide premiere at 2014 Paris Group Night. Moreover, an edited package with highlights.

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