Why Porsche desires a new corporate identity

For the earlier seven several years, the marketing and advertising skilled Dr Kjell Gruner has been the head of marketing and advertising at Porsche. Now the fifty-year-aged previous management marketing consultant has changed the face of the athletics car brand owned by the Volkswagen Group. With a new corporate identity, Porsche will direct the way into the digital and electrical age.

So, Dr Gruner, why have you modernised Porsche’s corporate identity?

At Porsche, digital interaction channels are of…

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