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Creating for the Long term



The main variation concerning a Porsche and other brands will normally be that, with us, the driver has a alternative.” Main Designer, Michael Mauer, pauses briefly to underscore the place he’s about to make: “Whether they want to love a personal computer-assisted experience or drive by themselves, there will normally be a alternative. That’s why Porsche will normally have a steering wheel.”

The brand’s stylists, at their new layout heart in Weissach, are very crystal clear about their priorities when it comes to…



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