The new Lamborghini, the brand’s most uncompromising open super sports car ever, is proclaimed by many to be the surprise star of the Geneva Motor Show, shocking automotive media and enthusiasts with its extreme approach, including boldly eliminating the roof and front windshield. Attendees were also awed by its unique paint color, a highly intensive red with a slight chrome effect, which was specially formulated for this highly exclusive vehicle.
“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car,” states Stephan Winkelmann, President & CEO of Automobili Lamborghini. “We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come.”