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Porsche Requires the Plunge



“You cannot find new lands without consenting to get rid of sight of the shore for a incredibly very long time,” claimed André Gide, French writer and 1947 winner of the Nobel Prize in Literature. Whilst Gide could not have known it, his quote fantastically captures the mood at Porsche in the early 1970s. What was going on in Zuffenhausen? The Porsche and Piëch households experienced just withdrawn from the business. In the United States, Porsche’s greatest marketplace at the time, legislators had been speaking about new…



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