Historical past repeating

There is something so really proper about the image of a Porsche with skis on the roof. Even in the earliest yrs of the enterprise, persons strapped their wood skis to their 356 or 911 and headed up into the Alps. Cameras captured these times for posterity – pics that have almost arrive to symbolise the jet-established yrs of the nineteen fifties and ‘60s.

It was this that was at the forefront of fasion photographer Marcus Hoffmann’s head when he prepared a ski-use shoot in the Swiss Alps. An image…

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