Matt VanDyke is the Director of U.S. Marketing, responsible for leading the implementation of the Ford brand, communications and product marketing strategy for products and retail strategy offered by the company.
Since 2016, VanDyke has been Vice President of Marketing for Ford of Europe, where he oversaw the launch of the all-new Fiesta, all-new Focus, and the range of ST Line and Active products. He also was responsible for piloting a variety of digital and retail consumer experiences, the rollout of new Ford websites, and the development and introduction of e-commerce solutions.
Previously, VanDyke served as Director for global Lincoln, leading the marketing, sales and service team for the luxury brand. In 2012, VanDyke and his team began the Lincoln transformation, rebranding to The Lincoln Motor Company and developing a new product and experience strategy for the brand. VanDyke’s focus was revitalizing Lincoln in North America and launching the brand in China, bringing the rich heritage of Lincoln and a unique alternative to the evolving luxury car market in one of the world’s most important regions.
VanDyke joined Ford Motor Company in 2008 and was formerly Director, U.S. Marketing Communications & Global Fixed Marketing, where he led Ford and Lincoln advertising. During his tenure, VanDyke launched more than 15 new vehicles as well as brand and retail campaigns to help transform opinion of the Ford brand in the U.S.
VanDyke holds a Bachelor of Science in Business Administration from Miami University. He and his family reside in Bloomfield Hills.