Porsche dealerships receive worldwide new corporate architecture



Following the tagline “Destination Porsche,” dealerships are intended to become a central gathering place for the Porsche community, appealing to current as well as new customers. The new architecture is characterized by its flexibility, its use of digital media for individualized communication, and its emphasis on brand experience.

Prototype opens in California

The first prototype of the new concept has celebrated its Grand Opening in Palm Springs, California. The dealership was…



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