“Luft came out of nowhere – I went to the first one in Venice Beach and it was just 12 cars around the corner from my house at Deus, in a little restaurant parking lot. I don’t know if it was the branding, the names attached to it or the fact it was curated, which made it sound very exclusive, but somehow they found this perfect niche.”
Dressed in a faded T-shirt and squinting in the L.A. sun, motoring writer and social media star Matt Farah is trying to put his finger on why…
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