The right accessories can really jazz up a new truck, or bring a bite of life back to an older model. Accessories differ from body parts, which are commonly referred to as "cores". Examples of cores are radiators, carburetors, etc. True accessories would include parts like rims, grills, etc.
In the US, accessories are being used on everything from late model Fords to imported Japanese racers. Trucks, however, were somehow left out of the accessories queue, deemed "working vehicles" that that did not need any make overs. This trend, however, has been changing in the recent years. Truck owners are now looking at their rigs as sports or niche vehicles, and not just something meant to pull heavy loads.
Dodge is one of the premier truck manufacturers in the United States. The Dodge Ram line of trucks has consistently sold in huge numbers. With its good looks, the Dodge Ram lends itself very well to a nice set of rims, or a modified grill. Dodge accessories, so, are quite in demand these days.
Dodge realized early in the game that shrinking profit margins if a rapid evaporating market would mean that more and more of the companies revenues would have to come from sources other than truck sales. Accessories, that, seemed like a very good way to boosting up revenues with little effort. Dodge would easily attach its brand name, or give a license to third party manufacturers to create Dodge accessories, taking a cut of the profits. To facilitate accessories, Dodge made some fundamental design changes in its trucks that made fitting accessories a whole lot easier. Consequently, Dodge's bottom line has swelled by a fair bit.
Dodge was also among the first truck manufacturers to equip its vehicles with luxurious interiors. Leather seats, expensive audio systems were no longer limited to sedans; even truck owners could now enjoy such luxuries. As a result, the demand for high end stereos, chrome plated pedals, plush leather seats has soared. Today, one can pick from a huge range of accessories mean exclusively for Dodge trucks, thanks to the initiatives taken by the company.