Since the 2007 Ford Edge entered the rapidly growing crossover SUV vehicle segment, Ford Motor Company has created numerous marketing campaigns to promote the vehicle including TV commercials, print ads, and online digital media.
This time, Ford Motor Company and ABC Entertainment teamed up for ABC's Extreme Makeover: Home Edition TV program. What would be the 2007 Ford Edge's role in the show? Well, Ford will create a marketing advertisement campaign called the "Edge Across America" the will promote the vehicle and select one family in every state to be given a brand new 2007 Ford Edge crossover SUV. In addition, Ford and ABC will also select a grand winner and give an Extreme Garage Makeover for their 2007 Ford Edge.
"This partnership with Ford extends the wish fulfillment aspect of 'Extreme Makeover: Home Edition' to an even greater level." said Michael Benson, Executive Vice President, Marketing, ABC Entertainment. "Awarding 50 descripting viewers with a new Edge, demonstrates the quality and commitment of Ford and captures the spirit of the show." he added.
Ed Molchany, Ford Brand Communications Manager also said: "Ford is continuously inspired by the emotional connection that this show has with its viewers. is the perfect brand to highlight on 'Extreme Makeover: Home Edition.' "
The whole crew of the "Extreme Makeover: Home Edition" will renovate a house in each of the 50 states over the next two seasons of the program. The first episode of the Extreme Makeover: Home Edition will feature Jones family from Mississippi. They will be the first family to receive a brand new Ford Edge and an Extreme Garage Makeover.
Meanwhile, Ford's "Edge Across America" marketing campaign will show a series of Ford Edge vehicles heading towards a garage while the design team of Extreme Makeover: Home Edition, including Paige Hemmis and Eduardo Xol check out the numerous destinations for the Ford Edge all over the United States.
Dubbed as America's hottest crossover SUV in the segment, the 2007 Ford Edge features a bold and dynamic body styling. The vehicle is equipped with a 3.5-liter DOHC 24-valve V6 engine pumping out 250 hp at 6,250 rpm and produces 240 lb.-ft. amount of peak torque at 4,500 rpm, featuring a sequential multi-port fuel injection and fuel pumps like VW fuel pump found on the VW Touareg SUV. The engine is coupled with a standard 6-speed automatic gearbox to complete the powertrain package, powering the vehicle's standard front wheel drive (FWD) configuration.