How to pick and mix methods to succeed in challenging environments


06/24/2019Competition in the automotive sector is quite heavy. So, to develop completely new concepts beyond automotive and to stand out from the market, Porsche Digital likes to break new ground.

At the beginning of January, I had an unusual idea on my desk: a product that should enable customers to individualize the design of their vehicles. All my colleagues, who had already seen the idea, were thrilled….



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