It’s the small car segment that has attracted the most attention and investment since the car industry was thrown open to competition in the late 1990s. Prior to that Indian car market was dominated by Maruti only. Maruti launched its small car Maruti 800 in the year 1984, and it became the first choice of most of the families in India. South Korean company Hyundai launched Santro in 1998, followed by another Korean car maker Daewoo that launched Matiz. By the year 1999 Tata group launched their first car Indica. Italian company Fiat also stepped into the small car market with the launch of Palio.
After General Motors over took Daewoo, General Motors India entered the small car market with the launch of its much awaited mini car – The Chevrolet Spark. The entry of Chevrolet Spark has intensified the price war among the car manufactures and they are trying to provide better value for money products for its customers. Chevrolet Spark offers better value for money proposition than its closest competitor Zen Estilo. With its new design Spark looks more contemporary. In riding and handling Spark is more comfortable than its immediate competitor Zen Estilo.
The Spark has outstanding safety features. 51 percent of entire body shell is made of high strength steel. The front end design of spark is among the first of its class to comply with the new European regulations on pedestrian safety. The friendly front face picks up the attention of every car lover. With the stylish compact design and body even the minute detail of the new spark invites attention. Attractive, distinctively shaped head lights and round tail lights adds more to its external beauty. A combination of short body overhangs, a steeply rising shoulder line and converging lines at the front make the spark a real head turner.