Mr Haffner, you call employees the “crown jewels” of Porsche, a comment that is rarely heard from other companies. After all, crown jewels are expensive.
Andreas Haffner: For Porsche, our employees really are the crown jewels. You have to take particular care of them and they have to be polished regularly to maintain their shine. Because one thing is clear: this company would not be as successful if we did not have such fantastic employees.
How does Porsche ‘polish’ its…
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