According to Automotive News, several dealers reached out to Ford corporate in Dearborn, Michigan with the idea to build dedicated Bronco stores. Ford loved the idea so much it created a batch of renderings showing what these standalone dealers could look like to assist the dealers in their efforts and to recruit more showrooms. A visual presentation is always better than, say, a basic PowerPoint slide show.
As of now, Ford believes there are around 100 dealers planning to build separate Bronco showrooms that will either be connected to the main building or located nearby. Like the vehicles themselves, the Ford logo won’t be bolted to the building but rather the Bronco’s Bucking Horse.