March global sales at 251,362 units, up 8.6% y/y
Korea sales at 51,011 units from 51,008 a year earlier Sales outside of Korea jumped 11% y/y to 200,351 units
Kia to create sales momentum through new models including EV6, the company’s first dedicated EV.
(SEOUL) April 1, 2021 – Kia Corporation recorded global sales of 251,362 units in March 2021, an 8.6 percent increase compared to the same month last year.
SUV models led Kia’s global sales, with the Sportage being sold 29,505 units, followed by the Seltos compact SUV and the Sorento mid-size SUV.
Korea sales
Kia recorded 51,011 units of sales in Korea, little changed from 51,008 units in March 2020. The Carnival minivan topped sales in Kia’s home market with 9,520 units sold, followed by the Sorento SUV with 8,357 units.
Sales outside of Korea
Sales outside of Korea saw a 11 percent rise from a year earlier to 200,351 units, steered by the Sportage and Seltos SUVs as well as the Rio subcompact sedan. Although the global economy is suffering slowdown from COVID-19, key auto markets are seeing a recovery in customer demand. Steady sales in India buoyed by Seltos and Sonet SUV models, helped contribute to the global results.
Despite the tough business environment, Kia will continue to focus on implementing its mid- to long-term business strategy ‘Plan S’, as well as building sales momentum and profitability through new models, including the brand new K8 sedan and the recently premiered Kia EV6 electric vehicle.
In Korea, more than 21,000 potential customers lodged online reservation for EV6 on the first day the dedicated website opened. The EV6 will go on sale in select global markets from the second half of this year.
Mar-21
Mar-20
YoY change
Feb-21
MoM change
2021 YTD
2020 YTD
YTD change
Korea sales
51,011
51,008
0.0%
37,583
35.7%
130,075
116,739
11.4%
Overseas sales
200,351
180,535
11.0%
173,731
15.3%
558,334
531,946
5.0%
Global sales
251,362
231,543
8.6%
211,314
19.0%
688,409
648,685
6.1%
Editor’s note
* Sales results are based on wholesale.
* Monthly sales figures provided in this press release are unaudited and on a preliminary basis.
Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
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