Ford Bronco Sport Is Already Getting Ridiculous Markups



The same dealer is also selling a range-topping Badlands trim loaded with options at $46,250 when it has an MSRP of $36,250. Again, this is a markup of $10,000, even with the $500 rebate applied.

Another dealer is selling a First Edition trim at $44,655 with no MSRP listed. Ford lists the Bronco Sport First Edition with an MSRP of $39,655, so the dealer is advertising it $5,000 above MSRP.

In another dubious tactic, other dealers are selling Bronco Sports “under MSRP” when they are simply selling the SUV at the sticker price with no additional dealer discount. Adding to the confusion, some dealers aren’t even listing the MSRP price.



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