“Raised by Goats,” shown above, is the first of the three campaigns and it was filmed in Washington state on Mt. Baker, a volcano in North Cascades National Park. It made complete sense to have goats in the commercial. Filming the animals wasn’t so easy, as it turns out.
“We decided early on that we wanted to make this true to nature, using real animals in an authentic environment,” said Stuart Jennings, creative director of Wieden+Kennedy New York, the agency behind the ads. “Goats are highly intelligent, but they’re stubborn. Sometimes, they just don’t want to listen. If they want to eat grass, they’ll eat grass. We just had to wait sometimes and cheer them on to do their performance.”