“The demographic is, yeah, they’re getting older,” said Owens. “The baby boomer generation that remembers the 60s fondly… it isn’t substantially getting larger, but it’s more about that psychographic, that type of personality that buys the Mustang, and that’s not age-dependent.” This doesn’t mean that younger buyers don’t find the Mustang appealing, however, but that it simply isn’t practical for people at certain life stages. While the EcoBoost Mustang is relatively affordable, the reality is that most enthusiasts will want the more powerful V8 GT.
With a starting price of $36,120, splashing out on a Mustang GT is difficult to justify for someone who is at an early stage of their working life or starting a family.