After being in production for over 30 years, the Ford Mondeo, which was badged as the Ford Fusion in the US, is being killed off in favor of new SUVs like the Mustang Mach-E and the popular Puma crossover, which outsells the Fiesta hatchback in the UK and Europe. “You’re seeing the Ford portfolio change in Europe as we make the shift and grow further in utilities [SUVs],” said Rowley.
“Going forward we’ll have a more differentiated, more opinionated portfolio of passenger vehicles, that will all be electrified and we’ll build experiences around them.”
Ford’s focus on SUVs and electrification could be bad news for driving enthusiasts in Europe and the UK – potentially, the Focus ST and Fiesta ST could be living on borrowed time after they were discontinued in the US.