Ford will live stream all of the reveals on Thursday, November 19, at an event called Ford Auto Nights, SEMA Show Special. “From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually,” said Kim Cape, director of Ford global brand and integrated marketing. “This passionate, die-hard audience with an appetite for our Ford brand is vital to us.”
Before the event, Ford revealed images of the custom vehicles. The company will headline the event with the MAD Bronco Sport Badlands with a trailer built for Overlanding, the Ford Bronco Badlands Sasquatch 2-Door Concept, and an F-150 Hybrid decked out with work and leisure accessories.