Along with the price boost, Ford is expected to reduce incentives beginning in June as well. The offer of $500 bonus cash combined with 0 percent APR for up to 48 months may no longer exist, at least for June.
So far this year, Ford has sold 37,212 Bronco Sports with April being the best month with 13,856 units. May’s tally is expected shortly and there’s a very good chance it’ll be even higher. The lowest month so far was last November when just 22 examples left dealership lots; understandable given the SUV had just gone on sale. One month later, sales had climbed to nearly 6,000 followed by 8,000 in January.