Opting for the EcoBoost engine adds $1,085 to any of the Maverick’s three trim levels, so the EcoBoost XL model costs $21,080. Pricing for the hybrid XLT trim starts at $22,280 ($23,365 for the EcoBoost), while the top Lariat model costs $25,490 ($26,575 for the EcoBoost). Based on the Lariat trim, the First Edition package adds a whopping $8,090 to the price tag. Opting for this package is the only way to get the unique $495 Rapid Red paint and other specific design features like machined 18-inch wheels for the hybrid or unique 17-inch aluminum wheels for the gas model.
As expected of a pickup, an array of accessories are available to jack up the price in a hurry. We selected every available option on the configurator, pushing the hybrid First Edition up to $36,385 and the Ecoboost First Edition up to $40,640.