– Hyundai Motor and the Vitra Design Museum announce a new partnership that will focus on expanding and strengthening the cultural presence of design and tech innovations
– The five travelling Vitra Design Museum exhibitions will be displayed at a number of global Hyundai Motorstudio locations from 2021 to 2023, beginning with ‘Hello, Robot. Design between Human and Machine’ this August in Busan, South Korea
– The partnership continues Hyundai Motor’s global commitment to offering innovative experiences within the design sphere and will include an exhibition of Hyundai Motor’s robotics technology, which will further enhance the visitor experience
SEOUL, July 20, 2021 – Hyundai Motor Company today announced a three-year partnership with the Vitra Design Museum, one of the world’s leading design museums, to host innovative travelling exhibits focusing on the future of technology, mobility and sustainability.
Through this partnership, Hyundai Motor will be showcasing five traveling exhibits of the Vitra Design Museum from 2021 to 2023 at Hyundai Motorstudio locations worldwide. The partnership aims to strengthen the cultural presence of design and future technology at exhibition venues around the world and to foster cultural exchange between creative institutions in Europe and South Korea. The partnership will commence with the ‘Hello, Robot. Design between Human and Machine’ exhibition from August 3 through October 31, at Hyundai Motorstudio Busan, followed by an exhibition in Beijing.
The Vitra Design Museum, founded in 1989 in Germany, is among the world’s leading museums of design, and is known for exhibitions that cover highly relevant contemporary concerns, such as future technologies, sustainability, mobility and social awareness.
‘Hello, Robot. Design between Human and Machine’ explores the broad spectrum of robotics technology that increasingly enhances our daily lives and showcases designs that influence the interfaces between humans and machines. Since its debut in 2017, the exhibition has toured Europe and will now makes its first appearance in Asia through Hyundai Motor’s partnership with the Vitra Design Museum. The new exhibition will also feature robots developed by Hyundai Motor, offering visitors a glimpse into the current state of robotics technology and its future in the contemporary society.
“Hyundai Motor continues to pursue open innovations through our investment in mobility and robotics, seeking to reinvent people’s everyday lives under our vision of Progress for Humanity,” said Thomas Schemera, Executive Vice President and the Head of Customer Experience Division at Hyundai Motor. “Together with the Vitra Design Museum, we will present new possibilities of how innovative designs can enhance the positive impact of technology on our everyday lives and offer global audiences a glimpse into the future of mobility that Hyundai Motor is moving towards.”
Mateo Kries, Director of the Vitra Design Museum, added, “The collaboration with Hyundai Motor will help to spread knowledge about design’s importance in our contemporary world, be it as a part of modern life, or as a tool that can help to tackle global challenges in sustainability, digitalization or diversity. The ‘Hello, Robot. Design between Human and Machine’ exhibition is especially relevant in this respect, as it touches all these areas and shows how essential it is to use digital technologies in a responsible manner.”
Hyundai Motorstudio is part of the company’s vision to provide customers with enriching experiences supported by technological innovation. Hyundai Motorstudio Busan, launched in April of this year, is the sixth Hyundai Motorstudio in the world.