Ford is only now getting back into the off-road adventure culture niche and it has to rebuild a fanbase. Jeep didn’t go anywhere and a devout culture continued to expand and evolve during Ford’s years-long absence. But there’s nothing wrong with fresh competition to help keep Jeep on its toes – especially as the electrification era begins.
Like Ford, Jeep is fully aware and excited about the new opportunities battery-only powertrains bring, such as instant torque and more capable off-roading systems. The Bronco and Wrangler, it can be said, need one another in order to make them both better.