If this sort of behavior was a one-time thing, you could blame the individual, but it seems that this move is being pulled across the US, with numerous Ford fans complaining about the same issue. Members of the Bronco6G forum have complained of $5,000 mark-ups, and others are saying that dealers won’t commit to a price until the vehicle is on the showroom floor, and are reserving the right to add markups.
Adding markups to highly anticipated cars is an old trick, but the way dealers are handling the Bronco is unheard of, especially when you’re looking at a markup of over ten grand on a car that averages between $30k and $65k. Tsk-tsk.