Stop us if you’ve heard this one before: the old ways are changing. That includes everything from personal technology to the vehicles we drive, and also the way we learn about them. It used to be a newspaper, then the local news. And once in a while, you’d make it down to your closest auto show in New York or Miami, LA, Chicago, Detroit, or the dozens of others scattered around the country.
The problem with the old model of auto shows (walk, look at a cool car, walk, look at some less cool cars, walk, etc.) is that the display doesn’t match the spirit of the product. Cars, now more than ever, are interactive. The enthusiasts are there for the driving experience, but the technology, comfort, and convenience features are more important for most.