Women Are In Love With The Ford Maverick



According to Ford, a quarter of the buyers are between 18 and 35 years old, which is double the industry average for that age group. Currently, the average customer is paying $29,749 for a new Maverick, but unscrupulous dealers have been charging as much as $10,000 over the MSRP.

“In 25 years of being in this business, I don’t know that I’ve seen a manufacturer bring a product out that hit the target this well. What we are seeing in buyers is a younger buyer. We’re seeing first-time car buyers. We are having import car buyers,” said Derek Lee, general manager of Long McArthur Ford in Kansas.

Featuring a 2.5-liter Atkinson cycle inline-four engine with an electric motor that produces 191 horsepower and 155 lb-ft of torque, the Maverick returns an astonishing 40 mpg. A more powerful turbocharged 2.0-liter version is also available with 250 hp and 277 lb-ft. Power is sent to the front, or all four wheels via an eight-speed CVT transmission.



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