Faust’s name is even included on the patent Ford filed. The straps allow owners to carry and store a wide variety of items, such as flashlights and water bottles. They can also be used to hook gear into place with carabiners. The design process, however, wasn’t easy.
“We had to keep refining the idea,” Faust added. “The first iteration didn’t work so well. We found we had to have a flexible backing on the seat and the straps – both had to give. The seat team found the materials for the strap and the backing that allowed the flex.”
Faust and his team designed the straps to last for the long haul, as well as the equally cool zippered pouch above them that’s been “carved” into the seats.
Your move, Jeep.