Ford SUV Customers Are Spending Big Money On Pricier Trims

Last year, about a third of Ford’s SUV retail sales were for high-series models, but in May 2022, that number jumped to an impressive 45%. This increased average transaction pricing to almost $45,000, $2,000 more than in April.

The Ford Explorer, Bronco Sport, and Bronco – its three best-selling SUVs in May – start at a combined average of around $31,000. Clearly, buyers are adding a lot of options or going straight for at least one of the mid-level trims. Looking at the Bronco specifically – which wasn’t yet on sale in May last year – the MSRP starts at $30,800 for the base two-door variant with the 2.3-liter EcoBoost engine. On the other end of the spectrum, the Bronco Raptor costs $68,500.

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