According to the letter, “brokering includes the utilization of any third party to wholesale, transfer, or otherwise deliver inventory, especially vehicles in high demand (including, but not limited to Raptor, F-150 Lightning, and all specialty vehicles). Additionally, any non-Ford dealer or non-Lincoln dealer that provides vehicle and inventory relocator services, automotive transfer assistance, dealer trade facilitation, and/or any other company by similar name or service is considered a broker.” What’s more, there’s a provision for Ford to take away a customer’s order if the Blue Oval suspects that they will flip their car.
While this new system has the potential to work, Ford still does not have an answer for private flippers making a quick buck. Due to the shortage of these new products, owners lucky enough to receive a car find themselves in a highly desirable position. Early in June, we reported on private sellers flipping F-150 Lightnings for six figures, and as long as there isn’t enough supply to fulfill demand, this problem will likely persist.