According to the letter, “brokering includes the utilization of any third party to wholesale, transfer, or otherwise deliver inventory, especially vehicles in high demand (including, but not limited to Raptor, F-150 Lightning, and all specialty vehicles). Additionally, any non-Ford dealer or non-Lincoln dealer that provides vehicle and inventory relocator services, automotive transfer assistance, dealer trade facilitation, and/or any other company by similar name or service is considered a broker.”
While this new system has the potential to work, Ford still does not have an answer for private flippers making a quick buck. Due to the shortage of these new products, owners lucky enough to receive a car find themselves in a highly desirable position. Early in June, we reported on private sellers flipping F-150 Lightnings for six figures, and as long as there isn’t enough supply to fulfill demand, this problem will likely persist.