Consumers Are Willing To Pay $19K Over Sticker For New Cars

Quantrell’s study found that some are willing to pay an absurd 71% over sticker in Idaho. We’re unsure how these results were measured or how many people in Idaho were sampled. We reached out to Quantrell for answers and will update you accordingly.

Residents in four states- North Dakota, Rhode Island, South Dakota, and West Virginia- were willing to pay the lowest percentage over MSRP, at 11%. In four other states- Colorado, Oklahoma, New Mexico, and Wisconsin- most owners drive what they set out to buy.

For now, the automotive market continues to run hot, though an economic downturn could see the market collapse soon. Our primary concern is the loans consumers have taken on these marked-up cars, but that’s a whole other opinion piece all on its own.

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