“From the Baja 1000 to Best In The Desert, off-road racing is just as much part of Ford’s DNA as track, endurance and rally competition,” said Mark Rushbrook, global director of Ford Performance Motorsports. “King of the Hammers inspires us to ensure every Bronco delivers the capability, durability and high-speed off-road experience our customers expect on the trail, and it led directly to Bronco Raptor, the world’s first Ultra4-inspired SUV.”
The King of the Hammers consists of 90-mile courses at high-speed and intense desert terrains that include obstacles such as intense sands and rock crawling spread out across already challenging terrain. The Every Man Challenge will feature modified Bronco 4600s, which initially rolled off the line at the Michigan Assembly Plant as stock Broncos. Drivers Vaughn Gittin Jr. and Loren Healy, Bailey Cole, and Jason Scherer are returning for the 2023 event, as are last year’s winning drivers Brad and Roger Lovell. Ford Performance has confirmed that Scherer, Healy, and Gittin Jr. will be handling double-duty, also competing in the Race of the Kings in Bronco 4400s.