Lamborghini may have had doubts about the body type of its first battery-electric vehicle, based on the Lanzador Concept, but it sure is confident now, especially about the timeline it set for its electrification strategy. In an interview with Autocar, the Italian company’s chair and CEO Stephen Winkelmann, said that their decision to launch the Lanzador by 2030 is “the right one.”
Automobili Lamborghini was created in 1963 after its founder had a disagreement with Enzo Ferrari over the cost of servicing his cars, arguing that Ferrari was overcharging for off-the-shelf parts. Enzo didn’t respond amicably, so Ferruccio took matters into his own hands with the 350 GT. Lamborghini later introduced the Miura, widely regarded as the first true supercar and one of the prettiest ever made. These days, the brand’s identity is characterized by AWD drivetrains, outrageous special editions, and raucous engines. The 1,001-hp Revuelto is its current V12 flagship, while the Urus SUV is its bestseller.
Founded 1963
Founder Ferruccio Lamborghini
Headquarters SantÁgata Bolognese
Owned By Audi
Current CEO Stephan Winkelmann
Winkelmann added that EV launches are not about innovation but “coming at the right time,” unfazed by the current flattening demand for EVs that has caused mass market and low-volume automakers alike to backpedal and rethink their electrification strategies. The head honcho is also confident about its step-by-step approach, pertaining to its current lineup of hybrids before going full BEV.
The EV Will Attract New Customers To Lamborghini
According to the interview, part of Winkelmann’s faith in Lamborghini’s 2030 roadmap is the fact that the Lanzador Concept-based EV will be an additional model that’s a new type of car for the Italian marque. He believes that it would attract new customers to Lamborghini, with less risk of impacting its sales volume negatively but help it rather. Obviously, demand for its cars isn’t Lamborghini’s problem right now.
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The automaker has been selling really well, cementing record-breaking sales with the highly popular Urus SE sold out for two years. It’s the same story for the Revuelto, with orders for the plug-in hybrid V12 supercar covering production until 2026. The Temerario, which has replaced the hugely successful Hurácan, also has a lot of interest and orders, though he offered no specifics in this regard.
Keeping The Hybrids For As Long As It Can
Along with Winkelmann’s conviction of its timeline is the acknowledgment that the demand for EVs isn’t “as steep as forecasted,” hence the step-by-step approach of offering hybrid cars first. With the Revuelto, Urus SE, and Temerario in its stable, Lamborghini already has a full hybrid lineup, which it plans to keep for as long as it can. He also expressed his belief in the benefits of drawing performance chops from battery technology – a strategy that other automakers like Porsche and Ferrari are also dabbling in.
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“I don’t think that battery technology is going to step out of our cars, because, at the end of the day, it is something which helps the performance, not inhibits performance,” Winkelmann told Autocar. “And battery technology will evolve, and if we stay hybrid, this is going to help the performance of the cars even more.”
Source:
Autocar