Mr Rudolph, “value balancing” sounds at first more like private ethical and moral self-reflection rather than the economic model of a company…
Rudolph: That’s right – at first glance – but there’s a lot more to it than that. The important thing is to support society sustainably; especially in these times. At the same time you have to make sustainable actions measurable – economically, ecologically and socially.
So what exactly is the Value Balancing Alliance, which…
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