It Starts with the Driver

The interior of the first-ever Mazda CX-30 crossover SUV is built around a human-centric cockpit, designed to enhance the sense of oneness between car and driver that defines Mazda’s Jinba-Ittai philosophy. […]

Process of Elimination

To capture this feeling of oneness, Mazda goes beyond the realm of ergonomics to use the principles of Kansei Engineering: engineering based on human feelings. The post Process of Elimination […]