In a digital age, physical experiences are rare and valuable. Consumers can have a hard time getting the touch and feel of a product when everything is online or automated. Porsche is bucking those trends with a large-scale commitment to consumer immersion at its two Porsche Experience Centers (PECs), where anybody can touch rubber to the track instead of just touching a screen. And it’s working. Less than three years after the biggest investment by Porsche outside of Germany, the two U.S….
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