It was the first appearance of the vehicle away from a motor show. For this, a helicopter flew the new 911 to the Alm, which is located at an altitude of 1,408 metres. The presentation was accompanied by Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG, Albrecht Reimold, Member of the Executive Board responsible for Production and Logistics, the brand ambassadors Walter Röhrl and Mark Webber as well as the works drivers Timo Bernhard and Richard Lietz.