Because innovation never ends and you can only be successful if you make the organization itself more innovative instead of hiring people to “do” innovation for you. If you’d like to know about this mindset, check out my last article.
In a recent interview, our CFO Lutz Meschke pointed out one of Porsche’s big challenges when it comes to being more innovative: “Our corporate culture has been shaped by the field of engineering, and we are very good at continually…
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