- A pop interpretation of the Aventador S by the American artist Skyler Grey, one of the youngest and most influential representatives of street art worldwide
- The first Lamborghini to be certified via blockchain technology
- An art itinerary at the Lamborghini Lounge in Monterey
Sant’Agata Bolognese/Monterey, CA, 08/15/2019 – On the occasion of Monterey Car Week in California, Automobili Lamborghini presents a unique Aventador S interpreted by the art of Skyler Grey, the young American artist considered the rising star of world street art.
The one-off Aventador S by Skyler Grey symbolizes the fusion of two artistic concepts: on one hand the automotive art of Lamborghini, where the unique design form, always characterized by taut lines, three-dimensional volumes, and geometries and stylistic elements of the past is combined with groundbreaking technological solutions; on the other hand, the art of Skyler Grey. At just 19 years old Skyler has been called the “Fresh Prince of Street Art” and his iconographic pop style has often brought him comparisons to artists the likes of Andy Warhol, Keith Haring, and Jean-Michel Basquiat. He is the youngest artist to have his work exhibited in museums and international art fairs, and he was named in the 2017 Forbes “30 under 30” list of the most influential artists worldwide.
Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini, commented: “Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art. It is a project connected with our new paint shop in Sant’Agata Bolognese, a place where technology and art meet and where our specialists are tasked with turning our customers’ dreams into reality, in the search for aesthetic perfection.”
Delivered to the artist as if it were a blank canvas, the car was painted in the new Lamborghini paint shop just recently inaugurated in Sant’Agata Bolognese. The creative process, which lasted nearly a year, along with three weeks in the paint shop, was carried out in collaboration with an interfunctional team of technologists and specialists in painting, logistics, assembly and quality, who were involved in the project from the feasibility phase right through the production process. Despite the high level of complexity of the work, with the support of the team the artist has brought to life the first street-legal work of art on four wheels.
Like at the bottom of any artist’s canvas, Skyler Grey’s signature appears on the bodywork accompanied by the unmistakable lightning bolt above his name, confirming the authenticity and uniqueness of this work of art. The interiors, in Nero Ade (black) leather with contrasting orange stitching, are personalized on the rear panel with an embroidered image of a cartoon bull, situated between spots of colored paint with a splash effect. The artist’s design for the bull was entrusted to the artistic embroidery skills of Lamborghini’s upholstery specialists.
The Aventador S by Skyler Grey, purchased by an art collector, will be the first Lamborghini to be certified via innovative blockchain technology.
The car is part of the pilot project “Lamborghini Sicura”, launched in collaboration with Salesforce and aimed at protecting the car as a work of art. It involves a process of authenticity certification, which makes use of Salesforce Blockchain technology to guarantee data security and incorruptibility. The protection system aims to prevent counterfeiting; to trace and certify all the information related to the model; and at the same time favor an increase of value for all the stakeholders.
The Aventador S by Skyler Grey is on display from August 15-18 2019 at The Lamborghini Lounge Monterey, a ocean-view villa in an exclusive and privileged position, situated at the famous 18th hole of the Pebble Beach Golf Course in Monterey.
The concept of the space is inspired by art in its various forms and was designed according to the motto “Created to Inspire”. The private villa is conceived as the home of an art collector and Lamborghini fan, where guests are taken on an experiential journey in an environment where the world of Lamborghini art and design, blend together in perfect harmony under the banner of art.
Lamborghini is represented by a display of the newest models, in interactive areas dedicated to the creative process of their design and to their personalization, all in an intimate, friendly and informal atmosphere. The artists invited to enliven the lounge, in addition to Skyler Grey with the Lamborghini he has interpreted and his most famous works, include Italian artist Alfredo Sannoner, a master calligrapher, with his italic art and search for beauty and perfection in writing.