Porsche Consulting: Words That Work

Munich, the capital of the state of Bavaria, was in a state of shock on July 22, 2016. In the early evening, shortly before 6 pm, an eighteen-year-old man had opened fire in the district of Moosach and killed nine people in a quarter of an hour. Rumors and reports of the assault spread through social media like wildfire. Still very present in the minds of Munich’s residents was the Islamist terrorist attack in Paris just eight months before, which had killed 130 people and injured…



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