The freedom of being nudged in the right direction: the nudging method

Responsible and future-oriented action has always been one of the most important pillars of the Porsche corporate culture. One of the guiding principles of Ferry Porsche, the founder of the sports car brand, is as follows: “The Porsche, as I have always understood it, is more than just an automobile; it is my philosophy of the freedom of individual mobility, which should serve mankind but not burden it!” Among other things, this principle is expressed today by the Porsche…



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