The Bronco Outer Banks start at $32,320, adding more premium features over the Base and Big Bend trims. At $32,820, the Badlands adds more standard off-road equipment, including Trail Control and seven standard G.O.A.T (Goes Over Any Terrain) modes. “The Badlands with the Badlands Package is the hottest one you can get. Customers want it fully-equipped,” Young explained. “Based on the popularity, we are building as many as we can.”Ford simplified its offerings on the Bronco Sport with just five trim levels and one equipment package to add on each one. For example, the Badlands Package adds power seats, a B&O audio system, HD radio, dual-zone climate control, a moonroof, remote start, heated steering wheel, wireless charging pad, and more for $2,595.