President and CEO of Automobili Lamborghini Stephan Winkelmann says, “The debut of Huracan STO in the world of Rocket League is a further step in the digital strategy of Lamborghini, which entered eSports in 2019 with its own one-make championship. Gaming and simulation are phenomena of particular interest to the automotive industry, important for engaging the new generations and making our cars even more popular with young people.”The Battle of the Bulls will be played as a five-match series from April 23-25, with each winner of a series of one-on-one matches earning a prize of $5,000. Boot up that Xbox then, and maybe win some money.