The times are changing and the Volkswagen Group has a clear understanding of this. Rising through the cloud of black smoke brought on by the 2015 Dieselgate scandal, the German automaker is now betting big on electric vehicles and electromobility in general. The VW ID.4 is only the beginning of an EV onslaught. In order to make that happen, however, VW Group needs cash and resources and, at present, it simply has too many brands.
As we just reported, VW’s board will meet next month to decide on the future of Bugatti and Lamborghini, two ultra-exclusive brands with relatively low profitability and high operating costs. Neither brand will be discontinued, but it’s possible VW could sell one or both of them. In fact, Reuters has just learned VW is very quietly making plans to set up Lamborghini as an independent unit.