For premium brands, product value is the most important. This is because most customers expect excellent product quality from the provider. And lately, the consumers of premium brands want something more than a fine product; they have started to expect intangible benefits from the providers as well.
The Genesis membership, which is only offered to Genesis owners, is a good example. Genesis membership helps you enjoy the integrity and value of premium brands anytime, anywhere. Such a unique program offers more convenient management services to their customers while providing diverse and elegant experiences.
Nearly 90 percent appreciate the membership
Genesis G80, which was released last March featuring a new design identity, sold nearly 60,000 units within 10 months after its launch and beloved the most among the domestic premium mid-sized sedans. According to the report published exclusively for the members, 86% of G80 owners chose to join the membership. The membership guarantees a number of services provided by Genesis. Such a membership rate proves that the customers value the membership highly.
Genesis membership covers wide areas of services from vehicle management to cultural activities.
The Genesis membership includes Mobility Care, Moments, and Privilege. Mobility Care offers free engine oil and brake pad change for a certain period of time, including five years of free Genesis Connected service that covers vehicle security and remote control. Moments offers a variety of entertainment services to membership customers from launch events, sports, and leisure activities such as golf and glamping, to cultural activities such as various performances and exhibitions.
* Free replacement parts may differ from the model and engine type.
Privilege: Specially arranged service to suit each owner’s taste
After GV80 was released, Genesis Privilege offers even more diverse services.
Privilege is a service selected according to the owner’s taste and lifestyle among various categories of benefits. The Privilege service for the 2nd generation G80 mainly included hotels and resorts, but the owner of the 3rd-generation G80 and GV80 could choose the services among 18 options in five different categories. Membership subscribers can easily enjoy any service they wish through an exclusive mobile page.
Premium hotel membership is one of the most beloved exclusive customer services.
Genesis membership subscribers of GV80 and G80 can enjoy premium hotel memberships such as Shilla Hotel and Walkerhill, with more options available. To be specific, the subscribers may choose one of 10 different kinds of exclusive memberships, such as Seoul Arts Center, Lotte Concert Hall, Everland yearly pass, or a CGV Cine de Chef, where the audience can watch a movie while enjoying fine dining.
The Genesis owners can choose from a variety of privileged services tailored to each lifestyle.
Genesis Concierge service also includes flower delivery service freshly harvested from farms (once a month, 8 times a year) and roasted coffee bean delivery service (twice a month, 24 times a year). A premium car wash service for easier maintenance is also one of the core concierge services.
The G80 and GV80 owners preferred car wash service and hotel membership benefits.
Genesis owners indeed preferred the new services. According to the membership statistics, GV80 and G80 owners preferred the Sonax carwash most, which performs detailing car wash six times a year. In addition, mobile car wash service was amongst the highest ranking, and it seems that it gained attention in terms of convenience as it can save time visiting a car wash. In addition, as the COVID-19 pandemic lasts longer, domestic traveling using ‘Hotel Staycation’ is getting popular, and so is luxury hotel membership.
Many were satisfied by Genesis Privilege.
Genesis Privilege ranked high in overall member satisfaction – they have been 99% satisfied with the Jeju Shilla Hotel membership service, for example. Mobile car wash service also recorded over 90% satisfaction, and so did the hand-roasted coffee bean delivery subscription service.
Meanwhile, Genesis plans to improve customer satisfaction by collecting owners’ opinions on relatively less preferred services. In addition, the company plans to offer state-of-the-art membership service through continuous analysis, and also regularly publish membership reports via Genesis Membership Kakao Talk channel.
Genesis is expected to offer an improved user experience by expanding Genesis Privilege.
Genesis Privilege expanded its categories to enrich the user experience because the company respects each lifestyle of customers. The value of premium brands is not limited to the products; if you are a Genesis owner, why not enriching your lifestyle with Genesis membership services?