General Motors Debuts Maps+, An In-Vehicle App-Based Navigation System
Current eligible owners can now access personalized, relevant and integrated navigation through a simple in-vehicle app download
2021-04-12
DETROIT – General Motors today announced the launch of Maps+, an in-vehicle, app-based navigation solution, upgrading capabilities for select model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles by the end of 2021. Maps+, which is powered by Mapbox, is expected to begin its rollout to approximately 900,000 vehicles on April 30, as part of select Connected Services plans.
For current owners of compatible vehicles that previously did not have navigation built in, Maps+ brings a connected ecosystem of voice assistants, navigation and apps into a singular experience.
“We know customers want an easy and convenient in-vehicle experience that improves over time,” said Santiago Chamorro, GM vice president of Global Connected Services. “We listened to customer feedback and developed a product that works seamlessly with our current infotainment systems and provides a highly personalized experience that will iterate throughout the lifetime of the vehicle.”
Maps+ was developed to meet driver needs and preferences while keeping hardware capabilities of different vehicles in mind. Drivers can start Maps+ navigation with Alexa Built-In1 voice control and listen to music or podcasts using the system’s integrated audio apps. A single-box search offers intuitive access to points of interest, shops, restaurants, parking and more. With features including embedded speed limit alerts and low fuel recognition to route drivers to a nearby station, Maps+ fully complements drivers’ lives on the road. Driver choice is at the core of this in-vehicle experience and drivers can take advantage of Maps+ or decide to project their favorite smartphone apps in their vehicle.
For nearly 25 years, GM has demonstrated leadership in connected vehicles, offering customers digital solutions that safely and seamlessly integrate into their busy lives. The Maps+ rollout leverages the over-the-air update capabilities of GM’s growing fleet of connected vehicles and underscores the company’s commitment to deliver best-in-class customer experiences throughout a vehicle’s lifetime while enabling a safer drive. GM and Mapbox will continue to enhance Maps+, developing new features and improvements based on feedback and metrics.
“Our obsession is the driver,” said Peter Sirota, CEO of Mapbox. “The map is the canvas for providing the driver with a delightful, easy-to-use experience. From discovering new places to avoiding traffic on your commute to paying at the pump or the plug, Maps+ lays the foundation for an excellent navigation experience. We are excited to build upon this with GM to continue to drive adoption.”
Maps+ features include:
Cross-App Integration
Voice command activation for new destinations and directions with Alexa Built-In
One simple interface for vehicle navigation and music and podcast selection
Personalization
Management of favorite locations and points of interest
Predictive keyboard entry when searching for locations
Modern map designs with day and night modes
Shortcuts for search categories, such as coffee, food, fuel, parking, recent spots and favorites
Contextually Relevant Services
Routing based on real-time traffic and daily updating map data
Speed limit and road hazard alerts
Routing to nearby stations if vehicle is low on fuel
Notifications and alerts about faster routes
Maps+ will be available on select vehicles through Connected Vehicle, Premium and App Access subscription plans. Current eligible Chevrolet, Buick, GMC and Cadillac owners will be notified when their vehicle is eligible for Maps+.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.
Mapbox is a location platform for hardware and software developers that provides the building blocks for adding live location awareness into automobiles and mobile applications. The Mapbox AI-powered data pipeline processes 300+ million miles of anonymized and aggregated live road telemetry data daily — allowing Mapbox to continuously update the map everywhere in the world. The cloud platform allows developers to add maps, navigation, and search services to mobile and web applications, logistics and dispatching, and in-car automotive navigation. Founded in 2010 in a garage in Washington, D.C., Mapbox now has roughly 680 million monthly active users touching its maps, a global team of more than 500 employees, and its services power industry leaders, including Instacart, Adobe, CNN, IBM, Strava, The New York Times, Snapchat, Square, The Weather Channel, Lonely Planet, Mastercard, The United Nations, Tableau, and Microsoft Power BI. Learn more at www.Mapbox.com.
1 Functionality is subject to limitations and varies by vehicle, infotainment system, and location. Select service plan required. Certain Alexa Skills require account linking to use. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. See onstar.com for additional details.