Over 125,000 orders of the sixth-generation Bronco have already been placed and more than 190,000 reservations have been logged in North America and Canada. Ford spent $750 million on upgrading the Michigan Assembly Plant, a process that created 2,700 new jobs.
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Ford chief marketing officer, Suzy Deering. “We’re staying authentic to Bronco’s goes-over-any-terrain (GOAT) heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”