Beyond the Bronco, which for now only constitutes a fraction of sales, the Bronco Sport continues to thrive. Ford sold 8,355 Bronco Sports in June, totaling 60,514 units so far in 2021. The company says dealers only keep Bronco Sports on the lot for 15 days on average, and the vast majority of customers are coming from Jeep. Ford’s electrified vehicle sales (counting electric vehicles and hybrids) increased 177% during June, capping off 56,570 units sold so far in 2021.
The F-150 PowerBoost is Ford’s best-selling hybrid model with 17,039 units sold, followed by the Escape (hybrid and plug-in hybrid) with 15,642 units. The Mach-E racked up 2,465 units in June, totaling 12,975 units through the first half of the year. F-Series sales totaled 362,032 units, retaining Ford’s status as the best-selling truck brand. Ford says it has taken over 100,000 reservations for the F-150 Lightning, the first electric F-150, which will launch next year.